# Fresha Alternatives: Keep 100% of Every Booking

Source: https://letsrezzy.com/blog/fresha-alternatives
Description: The best Fresha alternatives for boutique studios: no marketplace commission, payouts to your own Stripe, and a client list that stays yours.
Updated: 2026-07-13

**TL;DR:** The best Fresha alternatives give you a booking page and self-building client CRM with no marketplace commission, pay you through your own Stripe account instead of holding your money, and never surface your clients to a competitor.

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Fresha got huge by being "subscription-free." That era is over: as of this writing, plans start around $19.95 a month, and the marketplace model that always paid for the free ride is still there on top. Once you see the full price, the tradeoffs get concrete: a subscription plus a cut of new bookings, your payouts sitting in someone else's account, and your client list living inside a marketplace that also lists the studio down the street.

## Why do studios look for a Fresha alternative?

Fresha genuinely does a lot well: the software is polished, the marketplace sends real new clients, and the setup is quick. The friction shows up once you have a steady book of your own regulars and start paying attention to three things.

**The price is no longer "free," and the commission never was.** Fresha ended its subscription-free model; as of this writing the Independent plan runs $19.95 a month and team pricing is per member. On top of that, Fresha charges 20% of the first visit (minimum $6) for clients who find you through its marketplace. That fee applies to marketplace-discovered new clients, not the regulars who already book with you, so it is not a cut of your whole calendar. But if you lean on the marketplace for growth, it adds up, and it is a percentage of revenue rather than a flat cost you can plan around.

**They hold your money.** With Fresha, payments run through the platform and it pays you out on its schedule. You are not depositing into your own merchant account, so your cash flow depends on someone else's payout timing.

**Your clients live in their marketplace.** The same marketplace that sends you a new client can show that client other studios nearby. Your book is a marketing asset you built, and on a marketplace it is never fully, only, yours.

The same three questions apply to every marketplace, so if Fresha is not the only one on your list, the answers for [Booksy alternatives](/blog/booksy-alternatives) follow the same shape.

If you are weighing more than one platform, [every fee model, named](/blog/do-booking-apps-take-a-cut-of-your-sales) compares all eight on commission and on who holds your money.

None of that makes Fresha a bad product. It makes it a marketplace product, and a marketplace has to monetize the marketplace. If what you want is plain front-desk software that stays out of the money and out of your client relationships, that is a different shape of tool.

## What should a Fresha alternative actually do?

Before comparing brands, get clear on the four things that matter most when you are leaving a commission-and-marketplace model:

- **Flat, predictable pricing.** A monthly price you know in advance, with $0 taken out of any individual booking. No percentage of first visits, no per-appointment fee.
- **Payouts to your own processor.** Money from a deposit or a paid service should land in your own Stripe (or equivalent) account, on your bank's normal timing, with the platform never holding the balance.
- **A client list that is yours.** Every client, with full history, exportable and never marketed to by the platform or shown a competitor.
- **The retention layer.** A booking page is table stakes. What keeps a studio full is reminders, deposits, a client history that builds itself, and rebooking nudges for the regulars who quietly lapse.

If an alternative nails the first three but skips the fourth, you have really just swapped a marketplace for a plain calendar. The point of leaving is to keep the growth tools while dropping the commission.

## Fresha alternatives, by what they optimize for

The alternatives split into three shapes. Match the shape to what you're trying to escape.

| Shape | Examples | Commission on bookings | Who holds your money | Best for |
|---|---|---|---|---|
| Marketplace platforms | Booksy, StyleSeat | Yes, on marketplace-new clients (roughly 30%, often capped) | The platform | Studios that want marketplace discovery and will pay for it |
| Flat-rate all-in-ones | GlossGenius, Square Appointments | No marketplace commission | The platform (they are the processor) | Studios that want simple flat pricing and don't mind platform-held funds |
| Boutique front-desk software | Rezzy | No commission | You (your own Stripe) | Studios that want retention tools without commissions or fund-holding |

A few honest notes on each so you can rule them in or out fast:

**Other marketplaces (Booksy, StyleSeat)** solve the "I hate the commission" problem by... also charging a commission on marketplace-acquired clients. If the marketplace itself is the value to you, they are fine. If the commission is what you're fleeing, moving between marketplaces doesn't fix it.

**Flat-rate all-in-ones (GlossGenius, Square Appointments)** drop the marketplace commission, which is a real improvement, and their pricing is easy to understand. The catch that surprises people: they are still the payment processor, so they still hold your funds and pay you out on their timing. You trade a commission for fund-holding, not for control of your own money.

**Boutique front-desk software (Rezzy)** is built for the one-to-few-person studio that wants the booking page, reminders, deposits, and a [self-building client CRM](/#clients), with none of the money-in-the-middle. You connect your own Stripe, so paid bookings and deposits land in your account directly, and the platform never takes a cut or holds the balance.

> **Want a booking page without the commission?** Rezzy gives you online booking, automatic reminders, and a client book that builds itself, with payouts straight to your own Stripe. [Start free](/signup).

## How does Rezzy compare to Fresha specifically?

Here is the side-by-side that matters for a boutique studio deciding between the two:

| | Fresha | Rezzy |
|---|---|---|
| Base price | From ~$19.95/mo (the free tier is gone) | $19 Solo / $39 Studio / $79 Unlimited, no commission, 30-day trial |
| Commission on bookings | Yes, on marketplace-new clients | None, ever |
| Who receives payments | Fresha holds and pays out | Your own Stripe account |
| Marketplace exposure | Yes (discovery + shows competitors) | No marketplace; your page is your own link |
| Client list | Lives in the marketplace | Yours, exportable, never marketed to |
| Reminders (text + email) | Yes | Yes |
| Deposits / no-show protection | Yes | Yes |
| Self-building client CRM | Basic client records | Full timeline: visits, notes, emails, tasks |
| Automatic rebooking nudges | Limited | Flags lapsed regulars automatically |

The honest tradeoff: Fresha's marketplace can send you clients you would not have found on your own, and if you are brand new with no following, that discovery has real value. Rezzy has no marketplace, so it will not hand you a stranger's first booking. What it does instead is make the clients you already have easier to keep, at a flat price with nothing skimmed off the top.

![Rezzy's client timeline: every visit, note, and follow-up in one place](/blog_images/client-timeline.png)

*A client's full history in Rezzy, the book that stays yours.*

**The rule of thumb: if you need discovery, a marketplace earns its cut. If you have a book to protect, you want software that stays out of your money and your client relationships.** Most studios past their first year are in the second camp, which is why they start searching for a Fresha alternative in the first place.

## What to check before you switch off Fresha

Switching booking software feels risky mostly because your client data and your live calendar are involved. Run this checklist and the risk drops to almost nothing:

1. **Export your client list from Fresha first.** Names, emails, phone numbers, and visit history. You want this file in hand before you cancel anything.
2. **Connect your own Stripe on the new platform.** Confirm a test deposit lands in your account, so you know the money path works before you send a real client through it.
3. **Rebuild your services and hours**, then book a test appointment on your own phone to check the client-side flow.
4. **Set your reminders and deposit rules** to match what you had, so no-show protection carries over from day one. Our guide to [reducing client no-shows](/blog/how-to-reduce-client-no-shows) covers the timing that works.
5. **Point your links** (Instagram bio, Google Business Profile, website button) at the new booking page, and keep the old one live for a week so nothing 404s mid-transition.

Do those five in an afternoon and you keep every client, every dollar of every future booking, and a calendar that runs the same way it did, minus the commission and the wait for your own money. You can [connect your Stripe and see your booking page live](/signup) in minutes, or look at the full feature set on the [homepage](/).