---
title: Referral Request Email Templates for Salons (Copy and Paste)
description: 'Referral request email templates for salons: an everyday ask, a note for regulars, an ask after a big moment, a thank-you, and wording for a simple reward.'
canonical: https://letsrezzy.com/es/guides/referral-request-email-template
last-updated: 2026-10-30
---

# Referral Request Email Templates for Salons (Copy and Paste)

A good referral request email goes to a happy client a day or two after a visit they loved. It names one kind of friend who would like you, gives them your booking link to pass on, and asks once. When a new client says who sent them, thank the person who referred them within a day.

Below: an everyday ask, a note for regulars, an ask after a big moment, a thank-you, and a version with a reward. Want referrals from the business next door too? See salon referral partnerships.

## When should you ask a client for a referral?

**Ask right after a visit they told you they loved.** The compliment is your cue.

1. **After a great visit:** a day or two later, while they're still showing it off.
2. **After a big moment:** a wedding, a first color, a transformation they posted.
3. **Once a year for regulars:** they'd refer you anytime, they just haven't been asked.

Ask each client once in a while, not after every visit.

## What should a referral request email say?

1. **Their first name.**
2. **Why you're asking them.** "You're one of my favorite people to see."
3. **Who to send.** "A friend who's been looking for a colorist" is easier to act on than "anyone."
4. **One link.** Your booking link, so the friend can book without calling.
5. **One ask.** No follow-up. A referral is a favor.

## What should a referral request email look like?

Swap the brackets. Cut any line that doesn't apply.

### Everyday ask after a great visit

Your main email.

> **Subject options:** Know someone like you, [Name]? / A small favor, [Name]
>
> Hi [Name],
>
> Thank you for coming in for your [service]. I loved how it turned out.
>
> Most of my new clients come from people like you. If you have a friend who's been looking for [a new stylist / someone for their brows / a good barber], I'd love to meet them. They can book here: [booking link]
>
> Thanks,
> [Your name], [Studio name]

### For regulars

For a client who has been coming in for a while and has never been asked.

> **Subject options:** I've never asked you this, [Name] / You've been with me a while
>
> Hi [Name],
>
> You've been coming to [Studio name] for [time], and I've never asked: is there anyone in your life who'd like the same?
>
> I have a few openings for new clients this month. Feel free to forward this email, or send them my booking link: [booking link]
>
> Thank you for every visit.
>
> [Your name]

### After a big moment

For a bride, a first big color change, or anyone who's been getting compliments.

> **Subject options:** Everyone's asking who did your [service]? / Congrats again, [Name]
>
> Hi [Name],
>
> I hope [the wedding / the party / the first week with your new color] was everything you wanted.
>
> If people have been asking who did your [service], you're welcome to send them my way. Here's my booking link: [booking link]
>
> [Your name], [Studio name]

### Thank-you after a referral

Send it within a day of the new client's first visit. Thank them whether or not you offer a reward.

> **Subject options:** Thank you for sending [friend's name] / You sent me [friend's name]!
>
> Hi [Name],
>
> [Friend's name] came in for their first visit today and mentioned you sent them. Thank you. It means a lot that you'd put your name on my work.
>
> [Your name]

### With a simple reward

Only if you offer one. Keep it to one reward, the same for everyone.

> **Subject options:** A thank-you for sending a friend / Share [Studio name], get $[amount] off
>
> Hi [Name],
>
> If you send a friend my way, I'll take $[amount] off your next [service] after their first visit. Your friend gets [$[amount] off their first visit / nothing extra, just a great appointment].
>
> They can book here: [booking link]. Just ask them to mention your name when they book.
>
> [Your name], [Studio name]

> **Want every new client's history in one place?** In Rezzy, each booking adds the client to your book with their visits and notes. [Try Rezzy](/signup) with a 30-day money-back guarantee.

## What are the do's and don'ts of referral request emails?

| Do | Don't |
|---|---|
| Ask clients who just told you they loved it | Ask after a visit that went wrong |
| Name one kind of friend | Say "anyone you know" |
| Send one link to your booking page | Ask them to call or DM for you |
| Thank every referral within a day | Thank only the ones who earned a reward |
| Keep one reward for everyone | Make up a different deal each time |
| Keep referrals separate from reviews | Offer a reward for a Google review |

A reward for sending a friend is fine. A reward for a review is not, because Google's rules don't allow it. Keep the two asks in separate emails. For reviews, use the [review request email templates](/guides/review-request-email-template).

More templates: a [new client welcome email](/guides/new-client-welcome-email-template) for the friend's first booking, and a [price increase email](/guides/price-increase-email-template) when your prices change.

## How do you send a referral request email in Rezzy?

**Campaigns and saved templates are on the Unlimited plan.** On Solo or Studio, you email one client at a time.

- **One client at a time.** Open the client in **Clients**, choose **Actions**, then **Send email**, and paste a template. This is the best way to send the everyday ask and the thank-you, since both are personal. See [email a client](/guides/email-a-client).
- **On Unlimited, send a campaign to regulars.** Go to **Marketing**, then **Emails**, then **Campaigns**. Swap the brackets for `{{first_name}}`, `{{business_name}}`, and `{{booking_link}}`. To reach only some clients, pick **Tagged clients** and a tag like "vip." **Send a test to myself**, then send now or schedule it. See [send a campaign](/guides/send-a-campaign).
- **Keep the wording.** On a sent campaign's page, choose **Save as template** (Unlimited). See [save and reuse email templates](/guides/save-and-reuse-email-templates).
- **Track referrals yourself.** Rezzy has no referral rewards or discount codes. When a new client names who sent them, add a "referral" tag and a note on the new client's page, and a note on the referrer's page with the reward you owe. See [add a client and keep notes](/guides/add-a-client-and-keep-notes).
- **Who it reaches.** These emails go only to clients who agreed to marketing email. See [how marketing consent works](/guides/how-marketing-consent-works).

Compare plans on [the homepage](/#pricing).