Referral Request Email Templates for Salons (Copy and Paste)

A good referral request email goes to a happy client a day or two after a visit they loved. It names one kind of friend who would like you, gives them your booking link to pass on, and asks once. When a new client says who sent them, thank the person who referred them within a day.

Below: an everyday ask, a note for regulars, an ask after a big moment, a thank-you, and a version with a reward. Want referrals from the business next door too? See salon referral partnerships.

When should you ask a client for a referral?

Ask right after a visit they told you they loved. The compliment is your cue.

1. After a great visit: a day or two later, while they’re still showing it off.
2. After a big moment: a wedding, a first color, a transformation they posted.
3. Once a year for regulars: they’d refer you anytime, they just haven’t been asked.

Ask each client once in a while, not after every visit.

What should a referral request email say?

1. Their first name.
2. Why you’re asking them. “You’re one of my favorite people to see.”
3. Who to send. “A friend who’s been looking for a colorist” is easier to act on than “anyone.”
4. One link. Your booking link, so the friend can book without calling.
5. One ask. No follow-up. A referral is a favor.

What should a referral request email look like?

Swap the brackets. Cut any line that doesn’t apply.

Everyday ask after a great visit

Your main email.

For regulars

For a client who has been coming in for a while and has never been asked.

After a big moment

For a bride, a first big color change, or anyone who’s been getting compliments.

Thank-you after a referral

Send it within a day of the new client’s first visit. Thank them whether or not you offer a reward.

With a simple reward

Only if you offer one. Keep it to one reward, the same for everyone.

Want every new client’s history in one place? In Rezzy, each booking adds the client to your book with their visits and notes. Try Rezzy with a 30-day money-back guarantee.

What are the do’s and don’ts of referral request emails?

A reward for sending a friend is fine. A reward for a review is not, because Google’s rules don’t allow it. Keep the two asks in separate emails. For reviews, use the review request email templates.

More templates: a new client welcome email for the friend’s first booking, and a price increase email when your prices change.

How do you send a referral request email in Rezzy?

Campaigns and saved templates are on the Unlimited plan. On Solo or Studio, you email one client at a time.

• One client at a time. Open the client in Clients, choose Actions, then Send email, and paste a template. This is the best way to send the everyday ask and the thank-you, since both are personal. See email a client.
• On Unlimited, send a campaign to regulars. Go to Marketing, then Emails, then Campaigns. Swap the brackets for {{first_name}}, {{business_name}}, and {{booking_link}}. To reach only some clients, pick Tagged clients and a tag like “vip.” Send a test to myself, then send now or schedule it. See send a campaign.
• Keep the wording. On a sent campaign’s page, choose Save as template (Unlimited). See save and reuse email templates.
• Track referrals yourself. Rezzy has no referral rewards or discount codes. When a new client names who sent them, add a “referral” tag and a note on the new client’s page, and a note on the referrer’s page with the reward you owe. See add a client and keep notes.
• Who it reaches. These emails go only to clients who agreed to marketing email. See how marketing consent works.

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