How marketing consent works

Marketing in Rezzy runs on a consented list, and the rules are strict on purpose: a list built on real yeses gets opened and clicked, not marked as spam.

Email consent

A client’s profile has one switch: “Has agreed to receive marketing emails.” It’s on the record because the client actually said yes: at the desk, on the phone, on your old system’s opt-in.

• Flip it on their profile when they tell you.
• Imports can carry it over, but only from a real consent column in your export; the default is everyone arrives unconsented.
• New clients you add by hand start unconsented; there’s no consent checkbox on the new-client form, so a yes is always recorded deliberately, not by habit.

That means the autopilot welcome series skips a new client until they say yes. For them, send one of our welcome emails from your own inbox instead.

One switch on the profile, flipped only when the client has actually said yes.

Text messages

Rezzy sends no text messages. Confirmations carry a calendar invite and reminders go by email.

If you text clients from your own phone, only text people who have given you written opt-in, and include a way to opt out. That is how SMS marketing law (TCPA in the US) works.

What consent gates, and what it doesn’t

• Gated: autopilot, campaigns, all marketing.
• Never gated: booking confirmations, reminders, cancellation notices, payment links. Those are service emails about the client’s own appointment; they always send.
• In between: the review ask and the follow-up after a cancellation are both about the client’s own appointment, so they send without marketing consent, but an unsubscribed client never gets either.

Opting out

Every marketing email carries an unsubscribe link, honored instantly, no login needed, and it never expires. An unsubscribed client keeps booking and keeps getting service emails; they’ve only left the marketing list.

Every marketing email also ends with your studio’s name and address, because US law (CAN-SPAM) requires a postal address in each one: add yours under Settings → Business.

Watching the list grow

When you write a campaign, the Everyone with marketing consent audience shows how many clients have said yes, which is your prompt to keep asking. It’s slow, honest work, and it’s what the whole rebooking engine runs on.