Rebooking Reminder Email Templates for Salons (Copy and Paste)

A good salon rebooking reminder email goes to a client when they reach their usual cycle and have no next visit booked. It names the service, says it’s about time for the next one, and ends with one booking link. Best of all, rebook them before they leave the chair, and save the email for the ones who walked out without a next visit.

Below: a “you’re due” nudge, versions for color, lashes, nails and massage, a second nudge, a first-visit follow-up, and a holiday version. Client gone for months? That’s a win-back email instead.

When should you send a rebooking reminder email?

Send it when the client hits their normal cycle with nothing on the books.

1. At their cycle: about 4 weeks for nails and lashes, 6 to 8 weeks for hair, or whatever rhythm that client keeps.
2. About a week later: one gentle second nudge, only if they still haven’t booked.
3. Then stop. After two emails, let a win-back with real news take over.

In Rezzy, the “Lapsed after” setting decides when a client counts as due. See rebook lapsed clients.

What should a rebooking reminder email say?

1. Their first name.
2. The service they had. “Your lash fill” beats “your next appointment.”
3. A plain “you’re about due.”
4. One booking link. Not a phone number and a DM and a link. Here’s where else your booking link belongs.
5. A real reason, if you have one. An open slot this week, a new evening hour. Only if it’s true.

Leave out the guilt: no “we haven’t seen you in forever.” And no discount by default. A regular who’s due doesn’t need a bribe.

What are good rebooking reminder email templates?

Swap the brackets. Cut any line that doesn’t apply.

“You’re due” nudge for a regular

Service versions

Second nudge, about a week later

Send it once, then stop.

After a first visit

For a new client who left without a second booking.

Holiday version

For a regular who’s due as the holiday weeks fill. Closing any days? Send your holiday hours email first.

Want to see who’s due without digging? Rezzy keeps a live list of clients past their rebooking window with nothing booked. Try Rezzy with a 30-day money-back guarantee.

Rebooking reminder vs win-back email: what’s the difference?

A rebooking reminder goes to a client who’s due now. A win-back goes to one who’s been gone for months.

For why clients drift in the first place, read why clients stop coming back.

What are the do’s and don’ts of rebooking reminder emails?

Their name, the service, and one link. That’s the whole job.

More templates: a new client welcome email before a first visit, and a review request email after a great one.

How do you send rebooking reminders in Rezzy?

Campaigns, autopilot and saved templates are on the Unlimited plan. On Solo or Studio, you email one client at a time.

• Find who’s due. Go to Clients and switch the dropdown to Needs rebooking: clients whose last completed visit is older than your rebooking window, with nothing upcoming.
• Set the window. In Settings, then Booking page, under Booking rules, set Lapsed after (weeks) to your real cycle. It’s one setting for the whole studio. See rebook lapsed clients.
• One client at a time, on any plan. Open the client, choose Actions, then Send email, and paste a template. Type the service name yourself. See email a client.
• On Unlimited, send a campaign. Go to Marketing, then Emails, then Campaigns. Swap the brackets for {{first_name}} and {{booking_link}}, pick Clients due back, and Send a test to myself first. See send a campaign.
• On Unlimited, use autopilot. We miss you goes out when a client passes your rebooking window and stops once they book or unsubscribe. See put your emails on autopilot.
• Keep the wording. On a sent campaign’s page, choose Save as template. See save and reuse email templates.
• Who it reaches. Only clients who agreed to marketing email. See how marketing consent works.
• Skip the reminder entirely. For a client on a fixed rhythm, book a standing appointment. Their next visit is already booked, so they never land on the due list. More on why standing appointments work.

Compare plans on the homepage.