How many clients can you afford to lose?
The fear that stops most price rises is that everyone will leave. Here is the number that answers it: how many can go before you are worse off than today.
How this is worked out
- Breakeven is the rise measured against the new price. Going from $100 to $110 means you can lose one client in eleven, because the remaining ten pay what eleven used to.
- Costs are left out. For appointment work the cost of one more client is mostly time you had already committed, and modelling product cost would add precision these three numbers do not have.
- The client count is rounded down. Half a client is a client you still have to keep.
- It assumes the clients who leave are average. In practice the ones most likely to go are the most price-driven, who also tend to book the cheapest services and tip least.
Do it in Rezzy
Make the change once, everywhere
Rezzy
Tell them once, in writing, and let it run
Rezzy holds your prices on your own booking page, so a rise shows up everywhere at once, and lets you email every client the reason in one go. The clients who stay book themselves at the new price without another conversation.
No credit card required. Free plan, no commission on any booking.